Your brand’s image is decided by your customers experience at every point of contact.
Whether a customer has arrived at your website through social media, a friend or a search engine; each avenue gives you the opportunity to expand your relationship with your target audience. Digital Catalogs allow you to do just that while also building a positive brand image. The success of this image though, has a lot to do with the execution of the publication.
In order to boost a company’s image, the publication must show high quality products in an engaging way.
How To Effectively Showcase Products In A Digital Catalog
How a user experiences digital catalogs helps to determine the image a user comes away with. Having confusing and low quality catalogs runs that company the risk of hurting the perception its users have. On the other hand, when users have a delightful experience that is not only smooth but also informative the perks can be incredible.
Presenting a product as close to its natural form is the only to better a users experience. To do this, you can offer a zoom option, along with pictures taken from multiple angles.
By emulating a brick and mortar shopping experience that makes the user feel as though they have contact with the product can do wonders for a customers’ attitude towards a brand.
Having the ability to immediately buy this product that the user has now fallen in love with will only make them happier. This purchase will be made simple by well developed digital catalog services that have eCommerce built in. Growing brand awareness and your customer base is simple when you present visitors with a fully functional digital catalog software that can directly accept payments.
How To Build Your Brand With Increased Exposure
When a digital catalog exceeds user expectations, users will want to share their experience! This is why in order to get the most out of your digital catalog software, offering an integrated social media sharing option is a must. Customers and happy users will be ecstatic to share their experience when given a quick and easy way to do so. This doesn’t only benefit the user’s influence in their social network, but also helps your company reach a new audience backed by word of mouth.
Digital Catalog Case Study
Sams Club has done a fantastic job of utilizing a digital catalog to build its brand and make more sales. Sams Club designed a Christmas season gift catalog was created in 32 pagees of full color. It not only provides product images, but also full descriptions and the ability to accept payments through the catalog. By taking advantage of ePaperFlip technology, Sams Club was able to secure more sales during the high traffic holiday season, while continuing to build its brand and delivering a quality shopping experience.